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February 2012
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9 New Cities now being served – shopping, classifieds, businesses, quick deals and advertising

We are please to announce that the following 9 cites are now live:

Heriot Bay, British Columbia

Highland, Kansas

Pembroke Park, Florida

Webster, New York

Raymond, Maine

Fair Lawn, New Jersey

Lady Lake, Florida

Yorba Linda, California

Chemainus, British Columbia

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Spanish Fork, Utah Now Being Served – shopping, classifieds, businesses, quick deals and advertising

Quick Deal Services Inc. and quickdeal.com are pleased to announce that Spanish Fork, Utah is now being served.  This brings Spanish Fork the latest in shopping, classifieds, businesses, quick deals and advertising.

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Boynton Beach, FL Now Being Served – shopping, classifieds, businesses, quick deals and advertising

Quick Deal Services Inc. is pleased to announce that Boynton Beach, FL is now being served.  This brings Boynton Beach the latest in shopping, classifieds, businesses, quick deals and advertising.

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New Hamburg, ON Now Being Served – shopping, classifieds, businesses, quick deals and advertising

Quick Deal Services Inc. is pleased to announce that New Hamburg, ON is now being served.  This brings New Hamburg the latest in shopping, classifieds, businesses, quick deals and advertising.

 

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Salem, Ohio – Now Being Served – shopping, classifieds, businesses, quick deals and advertising

Quick Deal Services Inc. is pleased to announce that Salem, Ohio is now being served.  This brings Salem the latest in shopping, classifieds, businesses, quick deals and advertising

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Temple, Texas – Now Being Served – shopping, classifieds, businesses, quick deals and advertising

Quick Deal Services Inc. is pleased to announce that Temple, Texas is now being served.  This brings Temple the latest in shopping, classifieds, businesses, quick deals and advertising.

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Oregon City, Oregon – Now Being Served – shopping, classifieds, businesses, quick deals and advertising

Quick Deal Services Inc. is pleased to announce that Oregon City, Oregon is now being served.  This brings Oregon City the latest in shopping, classifieds, businesses, quick deals andadvertising.

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Gorham, Maine – Now Being Served – shopping, classifieds, businesses, quick deals and advertising

Quick Deal Services Inc. is pleased to announce that Gorham, Maine is now being served.  This brings Gorham the latest in shopping, classifieds, businesses, quick deals andadvertising.

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About quickdeal . com – An Introduction Video

An quick introduction video to Quick Deal Services Inc. and it’s initial product offering quickdeal.com.  The video also provides a brief glimpse of things to come.

 

 

 

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Hammonton, NJ – Now Being Served – shopping, classifieds, businesses, quick deals and advertising

hammonton, nj

hammonton, nj

Quick Deal Services Inc. is pleased to announce that Hammonton, NJ is now being served.  This brings Hammonton the latest in shopping, classifieds, businesses, quick deals andadvertising.

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5 New Cities Being served by request – shopping, classifieds, businesses, quick deals and advertising

Quick Deal Services Inc. is pleased to announce another 5 cities are now being served.  This brings the new communities the latest in shopping, classifieds, businesses, quick deals and quickdeal.com city growthadvertising.  Click on a link below to choose a city.

North Miami Beach, Fl  http://www.quickdeal.com/shopping/North%20Miami%20Beach%20/index.htm

La Qunita, CA  http://www.quickdeal.com/shopping/La%20Quinta/index.htm

Encino, CA  http://www.quickdeal.com/shopping/Encino/index.htm

San Martin, CA  http://www.quickdeal.com/San%20Martin/index.htm

San Ramon, CA  http://www.quickdeal.com/San%20/Ramon/index.htm

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Congratulations to Covina our 1000th city being served

Contratulations to Covina, CA our 1000th city being served .

Covina beat Belton, TX our 999st city and West Covina our 1001st City.

Covina (and all our other cities) we’re pleased to now be able to provide you all of the free services from quickdeal.com focused locally on you.

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6 new cities being served

We are now serving 6 new cities by reqeust:

Colts Neck, NJ
http://www.quickdeal.com/shopping/Colts%20Neck/index.htm

Trumansburg, NY
http://www.quickdeal.com/shopping/Trumansburg/index.htm

El Sobrante, CA
http://www.quickdeal.com/shopping/El%20Sobrante/index.htm

Everett, MA
http://www.quickdeal.com/shopping/Everett%20(MA)/index.htm

Belton, TX
http://www.quickdeal.com/shopping/Belton/index.htm

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Inbound marketing makes more sense than outbound marketing

Marketing has changed dramitically over the years.  Thanks in large part to the Internet.

We no longer rely on billboards and TV advertising, examples of outbound marketing , to learn about new products.  The Internet has empowered us beyond them.

As the Internet has evolved we have alternative methods for finding, buying and researching products, services and brands.  The new marketing tools, or inbound marketing, has become a two way interactive medium, much of which is powered by social media and interactive websites.

Another benefit to inboud marketing is that it costs less than traditional marketing. Why try to buy your way in when consumers aren’t even paying attention?

  • 44% of direct mail is never opened. That’s a waste of time, postage and paper.
  • 86% of people skip through television commercials.
  • 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.”
  • The cost per lead in outbound marketing is more than for inbound marketing.

Inbound marketing focuses not on buying, but instead on earning a person’s attention.  It accomplishes this through through social media and engaging content, such as blogs, postings, podcasts, current content and online white papers. The content is interesting, informative and adds value, creating a positive interaction in the eyes of the consumer, thus making him more likely to engage a brand and buy a product.

It simple costs less and has better a ROI.

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Internet Advertising Abbreviations

Below you will find the most common Internet Advertising Abbreviations:

CPM: Cost per impression; the cost of an online advert per thousand views. The M stands for the Roman Numeral representing 1,000. For example, in banner advertising you pay for each 1,000 ad views your banner receives.

So CPM = C=Cost P=Per M=1,000.

CPC: Cost per click; aka PPC: Pay per click; this is an online advertising model used to direct traffic (human eyeballs) to websites, where advertisers pay the publisher (website owner) when the ad is clicked. Among CPC/PPC providers, Google AdWords, Yahoo! Search Marketing and Microsoft adCenter are the 3 largest network operators, and all 3 operate under a bid-based model. That means that advertisers paying these sites typically bid on keyword phrases relevant to their target market. So if you’re a social media consulting firm, you would bid on search terms like “social media” “social networking”, “social media consulting”, etc.

CPL: Cost per lead; is an online advertising model in which the advertiser pays for an explicit sign-up from a consumer interested in the advertised offer. In contrast to the aforementioned models, advertisers only pay for qualified sign-ups making CPL pricing models the holy grail of the online advertising ROI hierarchy.

CPA: Cost per action; an online advertising pricing model, in which the advertiser pays for each specified action (a purchase, a form submission, etc) linked to an advertisement. As opposed to brand marketing, direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred.

CPA is sometimes referred to as “cost per acquisition“, which typically has to do with acquiring new customers with advertising. Using the term “cost per acquisition” instead of “cost per action” is not incorrect in such cases, but not all “cost per action” offers can be referred to as “cost per acquisition“.

 

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Internet Advertising Revenues Reach Record $15B In First Half 2011 – Up 23%

Internet ad revenues for the second quarter alone also reached new heights, increasing 24.1 percent to $7.7 billion. That’s up from the Q2 2010 numbers of $6.2 billion, which is up 13.9%  from 2009. Display / banner ads totaled more than $5.5 billion in the first six months of 2011 and increased 27.1% over the same period in 2010.

Source: http://techcrunch.com/2011/09/28/iab-internet-advertising-reaches-a-record-15b-in-first-half-of-2011-up-23-percent/

 

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How small is too small? Does size matter?

Does size matter?
How small is too small? Does Size Matter?

Updated: September 27, 2011

Updated: August 14, 2011

As a company, Quickdeal has decided to provide our services in cities or towns of all sizes.

We are currently in over 850   950 986 cities with all of the larger obvious cities included.   That number increases almost daily.

The larger cities are an easy choice, more people, more users, more value to our users and our advertising and marketing partners. We also have larger established competition in many of  those cities.

In addtion, We serve a number of small communities, some as small as several thousand people. We believe that we are able to provide them a product that the larger players are overlooking. Our hope is that with the communities help, we can be the big fish in the small pond by providing them services to their local market that others are passing by.

With a focus on LOCAL, do you like the approach of focusing on communities of all sizes?

What do you think?

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Display Advertising is more than meets the eye!

Display Advertising

More than meets the eye

does your campaign have the eye?

More than meets the eye!

Many internet advertising ‘professionals’ would have your believe that display advertising is on the decline or that it is just for brand building, but just doesn’t produce cost–effective traffic or leads. In fact both are far from accurate.

Display advertsing growth is suprising the experts. A surge in display advertising has prompted Emarketer to nearly double its ad growth prediction for 2011.

The researcher had predicted the market would grow 10.5%, but now it expects a 20.2% rise and projects that display will overtake search as the largest online ad spending category by 2015.   ’In particular, display advertising has exceeded 2011 spending projections. This year such advertising will rise 24.5% to $12.3 billion, according to eMarketer. Meanwhile, search advertising is expected to grow 19.8%, to $14.4 billion. Marketers’ increased use of Internet advertising as a branding vehicle — rather than for direct sales — will prompt faster growth in display, eMarketer projects.’  read more…  http://www.emarketer.com/PressRelease.aspx?R=1008432

 

It should be obvious the multiple benefits of display advertising.  That being said, we at quickdeal.com believe display advertising can be an effective medium–short, mid and long term –to establish your company’s brand and to produce stable and cost effective leads.  The trick lies in having the proper balance of compelling content and properly designed creative, while uncovering the most cost–effective display advertising opportunities available.

*** In May 2011 our average display advertiser paid less than .09 per click.  A great value by any measure and it does not take into account any cost for the 101,000+ times each ad was seen.  That means that the branding benefit of those 101,000+ impressions was provided at no cost! ***

Make sure you maximize the efficiency and effectiveness of your display advertising campaigns by combining:

  • Compelling content that maximizes click through – eye catching
  • Design that showcases your brand, and positions you correctly in the market – your brand
  • Effective display advertising opportunities across multiple vendors including but not limited to quickdeal.com – mulitple vendors
  • To get the most out of your campaigns and to maximize the branding benefits while receiving the full value of the cost per clicks, plan your campaigns to run for longer periods than you would a standard CPC campaign – plan mid to long term and be seen over and over again

A display advertising campaign will drive traffic and provide a great return on your investment.  It will help you establish your brand and promote it on an ongoing basis.

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Still winning. No Tigersblood for me.

still winning

Still winning.

Yesterday, we had one of our partners request that within his business listing we remove the social media buttons (Facebook, LinkedIn and twitter).  We certainly respect all opinions and points of view and accommodated his request.

His reasoning was that he had heard bad things about Facebook, that it was too easy for people to say negative things and that he didn’t understand or use any of them.   Can’t argue with that.  This gentleman is part of a quality, established company and has the option of not being part of the online social world, especially in the near term. 

Although I certainly agree that it is sometimes too easy to say something online that you would never say directly in person, I believe that as the online world evolves we are going to have to embrace the good with the bad.  I would even go further and say that we are already seeing a lot of the bad as users, providers and abusers learn and figure this all out.

What is the alternative?  One approach is to choose to not participate in parts or any of the online world.  This may and probably will work for those that are established and have good traditional social networks (real life) and have a following of satisfied customers paired with a good reputation.   However, this assumes that if you are not part of the social media, then you won’t be part of the discussion.   Perhaps, it does reduce your involvement in the discussion, but it certainly doesn’t eliminate it.  Further, are you giving up the opportunity to be part of a discussion that is occurring about you, somewhat directing or controlling it with or without you.

It’s a crazy new world, changing quicker than anyone expected and the rules are being made up as we go.   Let’s make sure we update those rules often and wisely. 

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New Media – Old Rules. How one quick quip can destroy your reputation

Author: Doug Weller

More than 30 years ago when I began my journalism career, we didn’t have Facebook, MySpace, Twitter, LinkedIn or any of the other new communication tools that we have today.

But we did have senior editors who gave good advice. Some of that advice has lasted a lifetime for me. It should be taken on board by those using new media and social media today.

I can remember on my second day as a “cub reporter”, an editor said (or screamed), “If in doubt, leave out”.

Throughout the years, I have passed those words on to younger journalists and I now find myself giving the same advice to clients who need to deal with media situations.

That advice is even more relevant now as we all try to grapple with and use social media and social networking.

We began talking about social media and social networking in our media training courses when it became clear that clients could use these tools to extend their media reach, but more importantly, when it was clear the damage that could be caused when not controlled.

Every day, the list of those being hammered by the misuse of new media grows:

  • A Professor from the University in Pennsylvania sacked after making “light-hearted” comments about looking for a hit man after a bad day in the classroom.
  • Two employees at Domino’s Pizza sacked after doing “vile things” to food and posting it on You Tube.
  • An Age newspaper journalist sacked for sending out “offensive comments” on Twitter during the Logies.
  • Recently, Australian swimmer Stephanie Rice was reduced to tears during her apology for a quick “tweet”.

While new and social media expands our ability to reach new and larger audiences, it needs to be treated with extreme caution. The absence of journalists or interviewers can lead people to relax to the point where little thought is put into what is being posted or broadcast.

The problem is compounded by the ability of these networks to go “viral” and send the information rapidly to hundreds, if not millions, of people. Journalists are also using sites like Facebook for research as hot issues arise.

While on Facebook, don’t think that limiting the number of people who can access your Facebook site is a safeguard – it’s NOT. Text and pictures can be copied in a moment and spread far-and-wide and you have no control over this.

There is one simple test for new and social media postings for you and your team.

Would you be happy to see your new and social media offerings on the front page of the newspaper or on the TV news?

If so, go ahead and hit “send”.

If not, think about it.

As my crabby old editor said more than 30 years ago – “If in doubt, leave out”.

About the Author

Doug Weller is an Australian Media Training Expert.

Doug’s skills, knowledge, networks and experience have been gathered from specialist media roles in Australia, America and the Asia Pacific Region representing Broadcasters, Publishers, State Governments, Corporate Organisations, Executive Networks, Statutory Bodies, Community Enterprises, Universities and Training Organisations.

His pragmatic, thorough and insightful abilities have been utilized in many ways to manage this fast moving, unpredictable and powerful medium that can easily ruin an individual or an organisation’s reputation.

Doug constantly sources new ideas, insights and techniques from his international connections across print, radio, television, online, social networks and new media outlets.

Doug supports the Australian media industry by judging various awards and advising committees.

Doug particularly enjoys sharing his unique tools, strategies and policy advice to empower people to welcome media opportunities, successfully control their message and display calm, confident, authentic leadership power.

Doug is Founder and Director of Corporate Media Services.

www.corporatemediaservices.com.au

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