Posting Dates:

May 2010
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Getting the most from advertising – Tip #1

I’ve seen a lot of common mistakes when it comes to advertising, branding your business and the roadmap to growing your business but getting the most from your advertising is really very simple. Evaluating what you are doing and how you are doing it is very important. If you need to make changes – get on with it and get it done. It is always too easy to let months pass by without making changes to your Marketing plan because you feel you don’t have enough time in the day to get it all done – do it or get someone to do it for you.

Tip #1

 Everyone has heard of the KISS approach (Keep It Simple Stupid) and it certainly applies to advertising. Many creative people, website developers, graphic designers and marketing specialists will try to give you the latest and greatest and dazzle you with the cool things they can do. Keep it simple. Simple is clean, clear and precise and gets to the point. The first question you should ask yourself is what is your advertising supposed to do for you? In the case of online advertising, you most often want to drive people to your website where the real pitch begins. So don’t waste time with all of the information that you want people to know, they’ll get that with a single click. Instead, keep it simple and give them what they need to get them to make that single click. Interest them, grab their attention, use colour, use movement, use contrast and make them see your message. If it isn’t read, it’s dead – meaning, if it doesn’t stand out enough to grab their attention and interest them in reading it – it was a waste of your valuable marketing dollar.

I don’t know how many times I’ve been to hockey arenas where local advertisers support the junior teams by purchasing arena boards but have no idea what to use for a message. They add their business name, slogan, address, telephone number, photos of their people and even some bullet points covering their products and services. I went to a hockey game to watch hockey not read the arena boards all night – I don’t care about your message. Keep it simple. Go to an NHL hockey game and learn from what you see on the arena boards. You’ll see logos: Zerox, Canon, Coca-Cola, Budweiser, Ford, McDonald’s, Reebok, Bridgestone, Subway and more – but just logos, no phone numbers or addresses. Keep it simple – if it isn’t read, it’s dead!          [email protected]          250-412-3500

2 comments to Getting the most from advertising – Tip #1

  • 9¢ downloads

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