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Marketing is very exciting if you keep it simple and concentrate on those things that give you an advantage. Business owners have so many choices as to how they can market their company and almost every sales reps presentation focuses on very similar benefits. I suggest that you concentrate on marketing that gives you an […] Vehicle signage works and I’d highly recommend that every company have a look at their vehicle signage and evaluate whether it is working for you or not. I’ve seen so much money wasted on whispering sweet nothings that I wonder why they even bothered. You don’t put signage on your vehicle so that you can […] Customer service is one of those things that every business wants to concentrate on to improve the satisfaction of their customers. I’d like to pass along some advice for businesses to have a look at and discuss at your next staff meeting. Speed of service is very important to me. For instance, when […] Imagine if your friend looked different every time you saw them – how would you know it was them? You might walk right past them on the street because they didn’t look like your friend. The logo for your business is pretty much the same as your friend – you need to be able to […] Ever work with somebody that goes over the top on some issues and makes you think they must be crazy? Someone that leaves you clearly understanding that you are supposed to drop whatever you are doing to attend whatever they feel is important at that split second? I worked with a man just like this […] I’ve been working in the marketing business for many years and have certainly established opinions on what works and what doesn’t – so here is my best advice: Throw away your opinions. An opinion is still considered up in the air – it is not fact. The best marketers will use their knowledge to make […] |
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