Posting Dates:

July 2010
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Your Logo: How can I recognize you if you have 10 different faces?

Imagine if your friend looked different every time you saw them – how would you know it was them?  You might walk right past them on the street because they didn’t look like your friend.  The logo for your business is pretty much the same as your friend – you need to be able to recognize them every time you see them.  Most small businesses do not have marketing departments, agencies or Marketing Directors that police the brand.  Until someone manages your logo and brand for you, as the business owner or manager, it is your job.

Graphic standards manuals are often created for businesses to help manage the acceptable uses and adjustments to your logo.  Many can be found by searching the internet and they’ll give you a basic understanding as to how you can adjust your logo for different acceptable uses and how you should never adjust your logo.

These are some examples as to how the QuickDeal logo can be used. 

The standard logo is two colours and while we never use any other colours to replace those two colours, we can use single colour versions of the logo. We can also switch the logo to black and white – or reverse the logo.  Sometimes logos have a Mark which is a visual component within the logo that can express the company without showing the whole logo.  Our Mark is the Q within the logo. None of these variations hurt your brand but many companies do make alterations to their logo that are outside of these basics – stop it.  You are spending so much money on advertising your business to the public – do it with one face – it’ll be so much easier to recognize you.

Your logo is your logo is your logo. Here are some of the things I see on a regular basis that you should not consider acceptable.

  • Consistency is everything – your logo on your business card should be the same as the logo on your building, or your vehicle or your website or you brochures. Do they all look like they were created by the same person or have completely different looks? Are the colours radically different whether in print, your website or in signage?
  • Do you even have a logo? Many businesses have a name but not a logo.  Get yourself a logo. Putting your name out there with different fonts is not your logo – you need one.
  • Rearranging your logo to suit the environment is never acceptable.
  • Skewing or stretching the logo is not acceptable
  • Adjusting the position of components within the logo is not acceptable
  • Adding graphical elements to the logo is not acceptable

Keep an eye on your logo and watch your brand. Letting your customers or the marketplace see your business over and over again the same way is the key to marketing success.          [email protected]          250-412-3500

3 comments to Your Logo: How can I recognize you if you have 10 different faces?

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