Posting Dates:

August 2010
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Your signage is out of control

One day, I was approached by a team leader in a company I was responsible for the marketing for and she had a request for a new sign. Apparently, a customer came in to pay her thousand dollar invoice and asked if she could use our washroom. Now we needed a sign that told customers […]

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How to write a successful Classified Ad – Tip #26

You’ve made the decision to try to sell something. Now, you need to write a successful ad to try and grab the Attention of the viewer, create the Interest and Desire for your product and get some Action on selling it. Seems simple, and it is. I just have to remind myself that many people […]

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Stimulation isn’t just about the Good Times

Sure times are difficult in this economy and many businesses are hanging on just trying to ensure that they are around when the economy improves. During the tough times, don’t make the mistake of letting the Accountant run your business – the Sales Manager should. Accountants tend to want to hold on to the […]

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How Much Do You Pay For Attention?

I’ve been talking a lot over the past few months about how you can improve business for yourself – tricks of the advertising trade, money savers, techniques, ideas and tips. Everyone wants to know how to improve business and it isn’t that difficult. You need to concentrate on those things that will affect and improve […]

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Online Advertising is Sexier than Alec Baldwin

In the 1992 movie Glengarry Glen Ross, Alec Baldwin played the role of Blake, a real alpha dog motivational Sales Manager that would make any true Sales Manager proud. If you haven’t seen it – you missed out on a wonderful movie with an all-star cast that includes Alec, Al Pacino, Jack Lemmon, Alan Arkin, […]

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