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September 2010
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Testimonial Advertising is Word of Mouth for Smart Marketers – Tip #28

Word of mouth advertising is great, but how many people really hear about you? We can all remember a shampoo commercial from back in the old days where the woman loves her shampoo so much that she told two friends and they told two friends and so on and so on and so on. If […]

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Stop doing something today and do something new tomorrow – Tip #27

As marketing people or business owners, we tend to be pretty good at starting new things that we think will grow our business . We aren’t however always very good at abandoning those things that aren’t working. Choose something today that isn’t working and stop it.

Too many leaders waste too much time trying to […]

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Find yourself a Guru for Success

The key to success is knowing somebody that knows more than you do. Do you know somebody? I’m quite surprised how often I’ve been asked for advice in past few years. When it comes to advertising and marketing, I’ve got an opinion. I can talk for hours about marketing, creative design, signage, advertising, radio, television, […]

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