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October 2011
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Inbound marketing makes more sense than outbound marketing

Marketing has changed dramitically over the years. Thanks in large part to the Internet.

We no longer rely on billboards and TV advertising, examples of outbound marketing , to learn about new products. The Internet has empowered us beyond them.

As the Internet has evolved we have alternative methods for finding, buying and researching products, […]

Internet Advertising Abbreviations

Below you will find the most common Internet Advertising Abbreviations:

CPM: Cost per impression; the cost of an online advert per thousand views. The M stands for the Roman Numeral representing 1,000. For example, in banner advertising you pay for each 1,000 ad views your banner receives.

So CPM = C=Cost P=Per M=1,000.

CPC: Cost […]