Posting Dates:

December 2018
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Why should you respect car dealers for putting out balloons?

The car business has been poked fun at since the days of white belts, cowboy hats and balloons. What can you learn from them and take away for your own business? In every city, in every province or state and in just about any country you can always count on the car business to pretty […]

Your Business Card Could Be Your First Impression

A few years ago, I was in Las Vegas attending a conference. I was engaged in a great conversation with someone who seemed to be saying all the right things about his products and services and then he handed me his business card. I barely took a look at it and walked away from him […]

Find yourself a Guru for Success

The key to success is knowing somebody that knows more than you do. Do you know somebody? I’m quite surprised how often I’ve been asked for advice in past few years. When it comes to advertising and marketing, I’ve got an opinion. I can talk for hours about marketing, creative design, signage, advertising, radio, television, […]

Your signage is out of control

One day, I was approached by a team leader in a company I was responsible for the marketing for and she had a request for a new sign. Apparently, a customer came in to pay her thousand dollar invoice and asked if she could use our washroom. Now we needed a sign that told customers […]

Stimulation isn’t just about the Good Times

Sure times are difficult in this economy and many businesses are hanging on just trying to ensure that they are around when the economy improves. During the tough times, don’t make the mistake of letting the Accountant run your business – the Sales Manager should. Accountants tend to want to hold on to the […]

How Much Do You Pay For Attention?

I’ve been talking a lot over the past few months about how you can improve business for yourself – tricks of the advertising trade, money savers, techniques, ideas and tips. Everyone wants to know how to improve business and it isn’t that difficult. You need to concentrate on those things that will affect and improve […]

Online Advertising is Sexier than Alec Baldwin

In the 1992 movie Glengarry Glen Ross, Alec Baldwin played the role of Blake, a real alpha dog motivational Sales Manager that would make any true Sales Manager proud. If you haven’t seen it – you missed out on a wonderful movie with an all-star cast that includes Alec, Al Pacino, Jack Lemmon, Alan Arkin, […]

Why are Fast Food and Groceries different businesses?

Customer service is one of those things that every business wants to concentrate on to improve the satisfaction of their customers. I’d like to pass along some advice for businesses to have a look at and discuss at your next staff meeting.

Speed of service is very important to me. For instance, when […]

Your Logo: How can I recognize you if you have 10 different faces?

Imagine if your friend looked different every time you saw them – how would you know it was them? You might walk right past them on the street because they didn’t look like your friend. The logo for your business is pretty much the same as your friend – you need to be able to […]

If it ain’t broke, you might not be looking close enough.

I’ve been working in the marketing business for many years and have certainly established opinions on what works and what doesn’t – so here is my best advice: Throw away your opinions.

An opinion is still considered up in the air – it is not fact. The best marketers will use their knowledge to make […]

Word of Mouth can be a Dirty Word

Word of Mouth advertising is the passing of information about your business from person to person. It can be wonderful or the worst thing for your business. As an advertiser and marketer, I know how beneficial telling a strong story can be to the growth of a business and I go out of my way […]

Ice Cubes, Eskimos and Advertising

A man wakes up in his Ikea bedroom, pulls on his Nike’s, eats his Kellogg’s cereal, drinks his Starbucks, checks his Blackberry, blows his nose with a Kleenex, brushes his teeth using Colgate toothpaste, jumps in his Audi, listens to his Sirius satellite radio on his way to work where he tells an advertising agent […]