Posting Dates:

August 2015
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Online Advertising is Sexier than Alec Baldwin

In the 1992 movie Glengarry Glen Ross, Alec Baldwin played the role of Blake, a real alpha dog motivational Sales Manager that would make any true Sales Manager proud. If you haven’t seen it – you missed out on a wonderful movie with an all-star cast that includes Alec, Al Pacino, Jack Lemmon, Alan Arkin, […]

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Advantage Marketing – Do what gives you an advantage Tip #25

Marketing is very exciting if you keep it simple and concentrate on those things that give you an advantage. Business owners have so many choices as to how they can market their company and almost every sales reps presentation focuses on very similar benefits. I suggest that you concentrate on marketing that gives you an […]

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Does your vehicle signage whisper sweet nothings? Tip #24

Vehicle signage works and I’d highly recommend that every company have a look at their vehicle signage and evaluate whether it is working for you or not. I’ve seen so much money wasted on whispering sweet nothings that I wonder why they even bothered. You don’t put signage on your vehicle so that you can […]

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Your Logo: How can I recognize you if you have 10 different faces?

Imagine if your friend looked different every time you saw them – how would you know it was them? You might walk right past them on the street because they didn’t look like your friend. The logo for your business is pretty much the same as your friend – you need to be able to […]

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If it ain’t broke, you might not be looking close enough.

I’ve been working in the marketing business for many years and have certainly established opinions on what works and what doesn’t – so here is my best advice: Throw away your opinions.

An opinion is still considered up in the air – it is not fact. The best marketers will use their knowledge to make […]

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Word of Mouth can be a Dirty Word

Word of Mouth advertising is the passing of information about your business from person to person. It can be wonderful or the worst thing for your business. As an advertiser and marketer, I know how beneficial telling a strong story can be to the growth of a business and I go out of my way […]

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Here’s your Marketing Plan – Go Get Noticed. Tip #22

Marketing isn’t as tough as everyone wants to make it seem – just go get noticed.

Company Vehicles: These should be considered moving billboards at a better price. Do they stand out and get noticed or are they discreet and simple? Think of your vehicles as billboards and you’ll get noticed. Many years ago, […]

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Slash and Burn? Tough times call for smarter moves. Tip #10

Tough times for business come and go but some people look at marketing as a luxury for business and not a requirement. If that is the case for you, I only have two things to say:

You probably don’t have much of a focus on marketing or you would see the value. It is never […]

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Hire a Graphic Designer or your Nephew Judd? Tip #3

Everyone has a computer and everyone knows someone that claims to be able to save you money by creating your advertising for you. We’ve got a name for those that take on the task of creative development that shouldn’t – it is called Nephew Art. You have planned your advertising to get you the most […]

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Go big or go home? Tip #2

Go big or go home? This is one of the most common mistakes companies make when purchasing advertising. Let’s face it, we all know that bigger is better – but when combined with frequency it just isn’t so – unless you have an unlimited advertising budget. Everyone wants to go bigger, but longer is much […]

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Getting the most from advertising – Tip #1

I’ve seen a lot of common mistakes when it comes to advertising, branding your business and the roadmap to growing your business but getting the most from your advertising is really very simple. Evaluating what you are doing and how you are doing it is very important. If you need to make changes – get […]

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A cup of coffee a day

Did you know that a single cup of coffee every day can actually help improve your business? It’s true. Many people think nothing of spending $3.50 a day for a fancy coffee to give them a little extra boost of energy or calm the nerves as the day gets underway at the office. Will that […]

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How to grow your business

Businesses today need to look for advantages everywhere they can find them. Advantages in costs, people, suppliers, location, features, communications, technology, etc. Every advantage joins together with all of the other advantages to give your company an edge.

When it comes to marketing, you really need to find an advantage. Everybody can spend thousands of […]

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Inexpensive and effective advertising is now available directly through QuickDeal across North America.

Every business needs to draw in more customers but the trick is getting them without having to gamble all of your hard earned profits. Television, Newspaper and Phone Directories are much too expensive for most businesses to consider and have proven to be less effective than the average business requires. While traditional media has lost […]

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