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October 2018
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Why should you respect car dealers for putting out balloons?

The car business has been poked fun at since the days of white belts, cowboy hats and balloons. What can you learn from them and take away for your own business? In every city, in every province or state and in just about any country you can always count on the car business to pretty […]

Online Advertising is Sexier than Alec Baldwin

In the 1992 movie Glengarry Glen Ross, Alec Baldwin played the role of Blake, a real alpha dog motivational Sales Manager that would make any true Sales Manager proud. If you haven’t seen it – you missed out on a wonderful movie with an all-star cast that includes Alec, Al Pacino, Jack Lemmon, Alan Arkin, […]

Copywriting – a hundred different ways to say what doesn’t get read. Tip #4

Copywriting is salesmanship in marketing at its very best. The job of the copywriter is to write words that get read and hopefully lead to a sale. You can say too much or not enough. You can grab attention but end up losing it. You could make an impression – good or bad. Or, sadly, […]