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January 2019
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Make it Dark to become more Visible – Tip #29

As a marketer, I love this time of year. Halloween is over and focus switches to preparing for winter and the holiday season. The one thing that we can absolutely count on at this time of year is that the sun is going to set earlier and the effect of darkness on your business needs […]

Your signage is out of control

One day, I was approached by a team leader in a company I was responsible for the marketing for and she had a request for a new sign. Apparently, a customer came in to pay her thousand dollar invoice and asked if she could use our washroom. Now we needed a sign that told customers […]

Does your vehicle signage whisper sweet nothings? Tip #24

Vehicle signage works and I’d highly recommend that every company have a look at their vehicle signage and evaluate whether it is working for you or not. I’ve seen so much money wasted on whispering sweet nothings that I wonder why they even bothered. You don’t put signage on your vehicle so that you can […]