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August 2018
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How to write a successful Classified Ad – Tip #26

You’ve made the decision to try to sell something. Now, you need to write a successful ad to try and grab the Attention of the viewer, create the Interest and Desire for your product and get some Action on selling it. Seems simple, and it is. I just have to remind myself that many people […]

Online Advertising is Sexier than Alec Baldwin

In the 1992 movie Glengarry Glen Ross, Alec Baldwin played the role of Blake, a real alpha dog motivational Sales Manager that would make any true Sales Manager proud. If you haven’t seen it – you missed out on a wonderful movie with an all-star cast that includes Alec, Al Pacino, Jack Lemmon, Alan Arkin, […]

Why are Fast Food and Groceries different businesses?

Customer service is one of those things that every business wants to concentrate on to improve the satisfaction of their customers. I’d like to pass along some advice for businesses to have a look at and discuss at your next staff meeting.

Speed of service is very important to me. For instance, when […]

Your Logo: How can I recognize you if you have 10 different faces?

Imagine if your friend looked different every time you saw them – how would you know it was them? You might walk right past them on the street because they didn’t look like your friend. The logo for your business is pretty much the same as your friend – you need to be able to […]

Pass me my change correctly please Tip #8

Sure, it sounds like a simple thing and perhaps you have more to worry about but sometimes it is these simple things that add up to a lasting impression. Training your people to do the job correctly is more than just how to use the cash register – perhaps we should focus more on how […]