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August 2015
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Copywriting – a hundred different ways to say what doesn’t get read. Tip #4

Copywriting is salesmanship in marketing at its very best. The job of the copywriter is to write words that get read and hopefully lead to a sale. You can say too much or not enough. You can grab attention but end up losing it. You could make an impression – good or bad. Or, sadly, […]

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